According
to MKTG 5 promotion is “communication by marketers that informs, persuades, and
reminds potential buyers of a product in order to influence an opinion or
elicit a response.” Apple uses
promotional and advertising tactics to capture the attention, interest, and
desire of the consumer. Apple captures our mind and interest through innovating
and sleek descriptions of their products on Apple's official website as well as
keynotes and other publication. For example, just prior to the highly
anticipated IPhone 5 being release, it received a great amount of advertising
that captured many potential customers attention.
Our
interest and desire is fulfilled by the "new features" on the IPhone 5
that is appealing to our needs and wants.
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