Ch. 10 - Product Concepts

Ch. 10 - Product Concepts

According to MKTG 5 a “product is everything both favorable and unfavorable, that a person receives in an exchange.” When it comes to Apples products they are very precise. They have variety of products available for consumers. Apple focuses on the needs of their consumers and their wants that they cannot get from other products. Apple has created a well developed brand name, which is very favorable for its products.

Apple can be classified as a business product, consumer product and specialty product. Apples business products include iPhone in Business, iPad in Business and Mac in Business. It has designed iPhone for business us, iPhone is the business standard with powerful out-of-the-box features and apps. Apple provides apps for business use, which can be used on iPhone, ipad, and Mac. An Apple product can be called a shopping product, because it is "more expensive than a convenience product and found in few stores," however Apple products benefit from the status of specialty products.

Apple also offers a warranty. When you buy Apple's products, they have an option for consumers to get warranty. The warranty prices ranges. It also can be free. For example, if you buy an iPhone Apple will provide a year free of warranty. But for instance if your iPhone screen gets cracked, in order to get a new screen it would cost close to the amount that you would originally pay for an iPhone with warranty. Apple has a 24 hours genius bar for all the technical help.  Apple’s website provides all the detail for the products warranty is available. Below is the link to Apples hardware warranties:

http://www.apple.com/legal/warranty/

Branding:

A company's brand name is often its most valuable asset. The benefits to Apple as company for this superior branding strategy are huge. It provides a fantastic platform for future new products. Consumers continuously seek out their new products and view them as the next generation with a cool image and technological dominance; it will also provide them with superior pricing power over the long term.  Apple is dynamically protecting and expanding the trademarks around the iPhone. The link below provides all the trademarks used by Apple:

 http://www.apple.com/legal/trademark/appletmlist.html

Packaging:

Apple has set standards even for packaging; its packaging is extremely impressive anyone who's purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there's a small team at Apple who take the subject very seriously.