Ch. 5 - Developing a Global Vision

Developing a Global Vision

According to the MKTG 5 global marketing is a “marketing that targets markets throughout the world.”  Basically this means that global marketing is a marketing strategy used mainly by multinational companies to sell goods or services internationally.

Apple stores are spread all other the word, throughout the years, staring from 2005 Apples stores have increased substantially. The graph below shoes change in number of stores from 2005 to recent 2012. Recently Apple has 391 stores all over the world.

According to book global vision is “recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all market.” Apple has created a well awareness in the global vision, by providing good customer services and they offer training to workers, to fulfill the best customer services. Apple provides products that are easy to use, more comfortable and advanced than the products available in their country. They also provide their oversea customers with products with their own country language. Since every country follows different cultures, Apple offers accommodates to people globally, with very modern stores, and welcoming. Apple's straightforward and well-known logo has allowed many countries to be able to distinguish and identify the apple logo being Apple Inc. Recently apple has been manufacturing in China mainly because of the cheap labour. But now that Chinese wages are rising and transport costs are rising that is why it is stated that Apple manufacturing might be leaving China. Some of it will be coming back to United States; other parts of manufacturing companies might go to where labour is even cheaper.