Ch. 3 - Ethics & Social Responsibility

According to the MKTG 5 book “Ethics are the moral principles or values that generally govern the conduct of an individual or a group.” In my opinion ethics are has to do with what my feelings tell me is right or wrong.

Apple Inc. is a large company that is why they need to maintain their image as a good ethical Social responsible. According to Apple they are dedicated to ensuring that working conditions in Apple’s supply chain are safe, workers are treated with respect and dignity, and that manufacturing processes are environmentally responsible. But “Apple has been frequently cited as the poster child of companies partnering with factories in China that are engaged in unethical and inhumane labor practices”. According to “VentureBeat report” On February 8, 2012 about 250,000 customers signed a petition that why Apple is using exploitative conditions, low pay, dangerous working conditions, and worker suicides at Apple’s Chinese supplier Foxconn to assemble their products such as the new iPhone5. Petitioners asked Apple to make the iPhone 5 its first product produced under entirely ethical working conditions. Now in September 2012, in response, more than 200,000 members of the SumOfUs.org community took action and called for Apple to take responsibility for improving working conditions in its Chinese supply chain. However, Independent reports, found that working conditions continue to get worse. Their responsibility is not only for their employees but also for the consumers and the community. They need to keep the environment and the people safe.